VODA.ai is seeking a full-time Product Marketing Manager. As part of the team, you will own and refine how we position VODA.ai’s products in the market, equip commercial teams with strategic messaging and enablement tools, and lead product launches that speak directly to our ideal client profile (ICP). Day-to-day tasks may include developing value proposition and product messaging frameworks that align technical benefits to customer pain points and lifecycle stages, producing internal and external product marketing content to enable Sales, Success, and Marketing teams with materials that drive conversions across the funnel. You’ll leverage AI tools to streamline content creation and accelerate delivery and insights across channels. You’ll collaborate across Product, Sales, and Marketing to translate technical details into clear value propositions and compelling stories that resonate with our audience. sit at the intersection of product, sales and marketing – translating technical product benefits into clear value propositions aligned to buyer pain points and lifecycle stages.

Qualifications

• 5+ years of experience in product marketing, GTM, or sales enablement within B2B or B2G SaaS
• Proven track record of defining positioning, developing messaging frameworks, and launching products in the market
• Deep expertise in content creation: able to craft messaging, write copy, and structure videos, one-pagers, and product collateral that tell a clear, compelling story. You’re fluent in a range of formats–FAQs, product guides, feature videos, battlecards and more–and know when and how to use each to drive impact.
• Hands-on with modern self-service tools for video and content production, and always exploring new tools that improve speed and quality.
• Strong creative judgment with an eye for quality and brand consistency; you know what “good” looks like and can guide others toward it.
• Ability to create compelling value propositions aligned with ICPs and user/buyer persona pain points, choosing the right format and medium for each stage of the journey.
• Proven experience enabling Sales with competitive intelligence, collateral, and content that converts across the funnel.

This is right for you if you:

• Are a clear and strategic communicator who can distill technical complexity into relatable, compelling narratives
• Thrive in cross-functional environments and enjoy working across Product, Sales, Marketing, and Customer Success
• Are an AI-native marketer who uses automation to move fast and scale impact
• Have experience leading product launch efforts and creating content that promotes our product across the buyer journey
• Experience in B2B or B2G SaaS

Who we are

VODA.ai uses Artificial Intelligence (AI) to help water utilities predict which of their pipes are going to fail or have lead. There are 240,000 pipe breaks each year and millions of people without fresh water, so we are doing something about it. Our software uses our proprietary, built-in-house AI and is used by water utilities and municipalities to help them create better engineering and operations decisions. We’re built by water people for water people.

VODA.ai was founded in 2017 and is headquartered in Boston, MA. We have a multi-award-winning solution and customers worldwide. Read more about us at voda.ai/about.